MEMBER
Tai Cao
TEAM
Scheibehenne / Weinhardt
DISCIPLINES
Psychology Information SystemsHOW DO PEOPLE DECIDE?
We make thousands of decisions every day. Sometimes the number of options to choose from can be very large, especially in online environments. How do people adapt to such large assortments? Can they be overloaded with choice? What are the cognitive mechanisms behind this behavior? How can we help people to make better decisions? These and other questions at the intersection between psychology, cognitive science, economics, and information systems will be addressed in this dissertation project based on controlled and theory driven behavioral experiments in combination with mathematical cognitive models.